Cindy Pederson, the owner of a new business called "Surprise a Pet!" claims to offer America's first ever pet gift club.
For a price of $25.95 per year, she'll send a gift to your pet six times. The gift might be a spa product, a toy, or a treat. Each gift is shipped in an "eco-friendly" box.
While it's a neat way to celebrate the joys of pet ownership, it's probably has more value as a gift for another pet-owning friend of yours.
Each Surprise a Pet! order includes an exclusive sterling silver collar charm, as well as a client discount number to reorder products on the company's website for for 25-30% off the retail value.